Primary
Beauty, edited to perfection.
Brand identity
Beauty, edited to perfection.
This page holds every official logo version of Edited Beauty together with guidelines for correct use. Always use one of these versions; never modify the logo yourself.
The monogram
An arch, an E and a B
The monogram is an arch holding the letters E and B — the studio doorway and the editorial frame around every set of nails. It is the only element allowed to stand alone, and it never carries a second colour.
Default profile picture for Instagram, Google and WhatsApp: the ink monogram on a cream square. The download is a square canvas with the monogram centred; platforms crop it to a circle themselves.
The arch stays legible down to 16 px on screen and 6 mm in print. Below that, use the wordmark instead.
Logo versions
Every official file, ready to download
Each version exports as SVG, PNG, WEBP or JPG, in web or print resolution, with a transparent or custom background.
Primary logo — gold
Default version on cream. Use this wherever possible: website, price cards, window and correspondence.
DownloadBackgroundSVG is the vector file — open or place it directly in Illustrator. Web = compact for screen, print = high resolution (300 dpi). SVG, PNG and WEBP export transparent; JPG always uses the selected background colour.
Logo on a light background — ink
Ink lockup on white or cream. Use it for documents, invoices and anywhere maximum contrast is required.
DownloadBackgroundSVG is the vector file — open or place it directly in Illustrator. Web = compact for screen, print = high resolution (300 dpi). SVG, PNG and WEBP export transparent; JPG always uses the selected background colour.
Logo on a dark background — reversed
White lockup for dark surfaces and photography. The safest version on top of imagery.
DownloadBackgroundSVG is the vector file — open or place it directly in Illustrator. Web = compact for screen, print = high resolution (300 dpi). SVG, PNG and WEBP export transparent; JPG always uses the selected background colour.
Logo on ink — gold
Gold lockup on ink for premium carriers: gift cards, packaging and evening campaigns.
DownloadBackgroundSVG is the vector file — open or place it directly in Illustrator. Web = compact for screen, print = high resolution (300 dpi). SVG, PNG and WEBP export transparent; JPG always uses the selected background colour.
Horizontal lockup
Monogram left, wordmark right. For narrow spaces such as website headers, email signatures and banners.
DownloadBackgroundSVG is the vector file — open or place it directly in Illustrator. Web = compact for screen, print = high resolution (300 dpi). SVG, PNG and WEBP export transparent; JPG always uses the selected background colour.
Wordmark (text only)
Without the monogram, for very wide and shallow applications and for sizes where the arch would close up.
DownloadBackgroundSVG is the vector file — open or place it directly in Illustrator. Web = compact for screen, print = high resolution (300 dpi). SVG, PNG and WEBP export transparent; JPG always uses the selected background colour.
Monogram (icon only)
For favicons, social avatars and places where the name already appears elsewhere. Never smaller than 16 px.
DownloadBackgroundSVG is the vector file — open or place it directly in Illustrator. Web = compact for screen, print = high resolution (300 dpi). SVG, PNG and WEBP export transparent; JPG always uses the selected background colour.
Monochrome (black)
Single-colour black for stamps, engraving, embossing and black-and-white printing.
DownloadBackgroundSVG is the vector file — open or place it directly in Illustrator. Web = compact for screen, print = high resolution (300 dpi). SVG, PNG and WEBP export transparent; JPG always uses the selected background colour.
Monochrome (white)
Single-colour white for dark surfaces, etched glass and single-colour textile print.
DownloadBackgroundSVG is the vector file — open or place it directly in Illustrator. Web = compact for screen, print = high resolution (300 dpi). SVG, PNG and WEBP export transparent; JPG always uses the selected background colour.
Avatar (light)
Default profile picture for Instagram, Google and WhatsApp: ink monogram on cream, 512 × 512 px.
DownloadBackgroundSVG is the vector file — open or place it directly in Illustrator. Web = compact for screen, print = high resolution (300 dpi). SVG, PNG and WEBP export transparent; JPG always uses the selected background colour.
Avatar (dark)
Alternative profile picture for dark environments: gold monogram on ink. Use it only when the light avatar lacks contrast.
DownloadBackgroundSVG is the vector file — open or place it directly in Illustrator. Web = compact for screen, print = high resolution (300 dpi). SVG, PNG and WEBP export transparent; JPG always uses the selected background colour.
Edited Beauty · Weteringstraat 45H · 1017 SM Amsterdam
KvK 99015870 · VAT NL868749849B01 · info@editedbeauty.nlLogo for invoices and documents
Compact, quiet version with the business details. Place it top left on invoices, letters and rental agreements.
DownloadBackgroundSVG is the vector file — open or place it directly in Illustrator. Web = compact for screen, print = high resolution (300 dpi). SVG, PNG and WEBP export transparent; JPG always uses the selected background colour.
Clear space
Give the arch room to breathe
- Keep clear space around the logo of at least half the height of the monogram arch.
- Minimum width of the full lockup: 120 px on screen, 30 mm in print.
- Minimum size of the monogram: 16 px on screen, 6 mm in print.
- Never place the logo on a busy area of a photograph — use a calm, even surface.
Brand lines
One line leads, two lines support
The primary line is always used in English. The supporting line is used in the language of the page.
Supporting — Dutch
Jouw moment. Jouw stijl. Tot in detail verzorgd.
Supporting — English
Your moment. Your style. Perfected in every detail.
Brand hierarchy
The order is fixed and never inverted
01
Edited Beauty — premium nail studio
The nail studio always leads. Manicures, BIAB, gel, extensions and nail art are the core of the brand and take first position in navigation, imagery and messaging.
02
Brows and pedicure — additional beauty services
Supporting treatments that complete the nail experience. Always presented after the nail offer, never as the headline.
03
Hair Studio — complementary in-salon service
Independent hairstylists renting a workspace inside Edited Beauty. Presented as part of the location, never as a second brand or as staff of the studio.
Colour
Warm neutrals with a single gold accent
- Gold#AEA59A · --goldBrand accent, buttons, eyebrows, logo
- Gold light#C4BDB3 · --gold-lightAccents on ink
- Ink#1A1A1A · --inkPrimary text, dark sections
- Ink deep#0A0A0A · --ink-deepOverlays, footer
- Cream#EFEBE6 · --creamPrimary surface
- Cream light#FAF8F6 · --cream-lightPage background
- Cream dark#DDD8CC · --cream-darkBorders, dividers
- White#FFFFFF · --cardCards, reversed logo
Typography
Urbanist for voice, Quicksand for clarity
Display — Urbanist
Aa
Beauty, edited to perfection.
Headlines, brand lines and treatment names. Light to medium weights (300–500), tight leading, generous letter-spacing on short lines — never uppercase for long text.
Body — Quicksand
Aa
Body copy, navigation, buttons and labels. Weights 400–600. Eyebrow labels use uppercase with 0.22em letter-spacing.
Both faces are free under the SIL Open Font License. Install at least Quicksand Regular (400), Medium (500) and SemiBold (600).
Our social media bio
Fixed copy for Instagram, Facebook and Google Business Profile. Use it exactly as written so every field stays within the platform character limits.
Page / profile name (required)
13/75
Edited Beauty
Exact studio name, without additions such as B.V. or a city.
Category (required, max. 3)
Nail Salon · Beauty Salon · Hair Salon
Enter them in this order; Facebook allows three categories at most.
Bio (Facebook, 255)
184/255
Edited Beauty is a premium nail studio in Amsterdam. Manicures, BIAB, gel, extensions and nail art, plus brows and pedicure. Hair Studio inside the salon. Beauty, edited to perfection.
The main bio field. Facebook allows up to 255 characters here.
Short bio (101)
63/101
Premium nail studio in Amsterdam. Beauty, edited to perfection.
For places where the bio is truncated, such as the mobile app and search.
Instagram bio (150)
115/150
Premium nail studio · Amsterdam ✦ BIAB, gel, extensions & nail art ✦ Brows · pedicure · hair studio ✦ Book online ↓
Instagram allows only 150 characters; this version also works on TikTok and X.
About / description (255)
260/255
Edited Beauty is a premium nail studio at Weteringstraat 45H in Amsterdam. Manicures, BIAB, gel, extensions and nail art, with brows and pedicure as additional services and independent hairstylists in our Hair Studio. Book online or email info@editedbeauty.nl.
Longer copy for the About tab and Google Business Profile.
Username (@handle)
14/50
byeditedbeauty
Keep it identical across channels.
Website
https://editedbeauty.nl
Always include https:// so platforms validate the link correctly.
Social image sizes
- Profile picture: 512 × 512 px (square) — use the avatar download on this page.
- Facebook cover photo: 1640 × 856 px; keep the logo out of the bottom 120 px.
- Shared link (og:image): 1200 × 630 px — the site already ships one.
- Instagram feed post: 1080 × 1350 px (4:5) for treatment photography.
QR code
Monogram
One fixed QR code for all print, the studio window and the price cards. It opens editedbeauty.nl with UTM parameters, so analytics show when a visitor arrives through a QR code. Error correction is set to level H, which keeps the code readable with the monogram in its centre.
Target URL with tracking
https://editedbeauty.nl/?utm_source=qr&utm_medium=print&utm_campaign=editedbeauty_qr
Ink on white
Default. For business cards, price cards, window stickers and flyers on light surfaces.
DownloadInk, transparent
The same code without a background, to place on a light photo or a cream colour block.
DownloadCream on ink
For dark carriers. Note: some older scanners struggle with inverted codes — always test.
Download
Use SVG for print (vector, infinitely scalable; that variant is always without the monogram for maximum scan reliability). Print the code at 25 × 25 mm or larger, keep a quiet zone of four modules around it and always test the printed result on two phones.
Brand applications
How the brand looks in the studio
Fixed specifications for the sign maker, the printer and the packaging supplier. Always supply vector artwork (SVG) from this page.
Studio window and door
- Full lockup in gold vinyl, 40–50 cm wide, centred at eye height (150 cm from the floor).
- Clear space of at least half the monogram height on all sides; never inside a coloured band.
- Supply the SVG · print file to the sign maker — matte finish, never gloss.
Price cards and treatment menu
- Horizontal lockup in ink, 6 cm wide, top left of an A5 cream card (#EFEBE6).
- Urbanist 300–500 for treatment names, Quicksand 400–600 for durations and prices.
- Place the QR code bottom right at 25 × 25 mm minimum.
Invoices, letters and agreements
- Document lockup top left, 45 mm wide, with the business details beneath a hairline.
- Always quote KvK and VAT exactly as listed under Business facts.
- Black monochrome version when the document is printed in black and white.
Aftercare cards and packaging
- Monogram only, gold on cream, 18–24 mm — never below 8 mm in print.
- Wordmark on the reverse, ink on cream, full width minus 15 mm margins.
- One accent only: gold. No gradients, foils other than matte gold, or drop shadows.
Tone of voice
Edited, never embellished
| Do | Don’t |
|---|---|
| Calm, precise, editorial | Loud, salesy, exclamation marks |
| Detail-led craft language | Generic beauty clichés |
| Dutch first, English mirrored | Mixing both languages in one sentence |
| Facts: prices, duration, hygiene | Unverifiable promises or guarantees |
Do
- Only use the logo files and versions shown on this page.
- Choose the version with the highest contrast on the background.
- Always place the logo fully horizontal, without rotation.
- Keep clear space of at least half the monogram height on all sides.
Don’t
- Stretch, distort, rotate or rebuild the logo or the arch.
- Add colours other than gold, ink, cream or white.
- Apply gradients, shadows, outlines or foil effects.
- Separate the monogram from the arch, or re-typeset the wordmark.
Business facts
Always quoted exactly like this
- Name
- Edited Beauty
- Address
- Weteringstraat 45H, 1017 SM Amsterdam
- Telephone
- +31 6 4404 6420
- info@editedbeauty.nl
- @byeditedbeauty
- Chamber of Commerce
- 99015870
- VAT
- NL868749849B01
- Opening hours
- Mon – Fri 10:00 – 19:00 · Saturday 10:00 – 16:00 · Sunday 10:00 – 16:00